Breadcrumb structured data tells search engines the hierarchy that leads to a page, so Google can replace the raw URL in a result with a readable trail like Home > Books > Science Fiction. This generator writes the exact JSON-LD Google documents, assigns sequential positions for you, and lets the final crumb omit its URL the way the current page should.
Free Breadcrumb Schema Generator
Runs entirely in your browser - no upload, no sign-up.
Breadcrumbs
JSON-LD output
What is a breadcrumb schema generator?
A breadcrumb schema generator turns a page's navigation path into schema.org BreadcrumbList JSON-LD - the structured data Google reads to show a breadcrumb trail in search results. Enter each crumb's name and URL, and it outputs a ready-to-paste script tag. Everything runs in your browser, so nothing is uploaded.
How to use
- 1List your breadcrumbs. Enter each level of the path, from the homepage down to the current page, in order.
- 2Add each URL. Give every crumb its full https:// URL. Leave the last crumb's URL blank - the current page doesn't need one.
- 3Copy the JSON-LD. The BreadcrumbList markup updates live. Keep the script tag wrapper on and copy it.
- 4Paste it into your page. Drop the script into the page's HTML head or body, then confirm it with Google's Rich Results Test.
Who it's for
- SEO specialists adding BreadcrumbList markup so pages show a breadcrumb trail in Google.
- Web developers who need clean, valid JSON-LD to drop into a template or CMS.
- Store owners marking up category and product paths for richer search listings.
- Bloggers giving each post a Home > Category > Post trail without touching a plugin.
FAQ
Is the breadcrumb schema generator free?
Yes - it's completely free, with no sign-up and no limits. It runs entirely in your browser.
Is my data uploaded anywhere?
No. The breadcrumb names and URLs you enter are turned into JSON-LD locally in your browser and are never sent to a server.
What is BreadcrumbList JSON-LD?
BreadcrumbList is the schema.org type Google uses for breadcrumbs. It holds an ordered list of ListItem entries, each with a position, a name, and the page URL, wrapped in a script tag so search engines can read the page's hierarchy.
Does the last breadcrumb need a URL?
No. The final crumb is the current page, and Google lets you omit its URL. Leave that field blank and the generator drops the URL from the last item automatically while keeping every other crumb linked.
Should breadcrumb URLs be absolute?
Yes. Google expects full absolute URLs like https://example.com/books rather than relative paths such as /books. The tool flags any crumb that uses a relative URL so you can fix it before publishing.
Where do I put the breadcrumb schema on my page?
Paste the script tag into the page's HTML, in either the head or the body. It should match the breadcrumb links visible on the page, then you can validate it with Google's Rich Results Test.